Marketing and marketing management is primarily about generating leads and qualifying them as prospects with needs that your business is designed to satisfy.

If your marketing is not measurably generating relevant opportunities for your sales people and service personnel in a cost effective manner, then you're not marketing ... you're hoping.

You're marketing programme may incorporate public relations (PR), direct mail, advertising (print or radio advertising) internet marketing, promotional activities, brand management, etc.  All of which may be well coordinated, and will claim to create attraction and influence buying decisions through improved recognition.  The number of appropriately qualified potential buyers so generated vs the marketing dollar spend will soon answer that claim.

Sales management and selling is about sales conversion, converting the prospective opportunities developed by marketing into profitable sales orders.  Effective selling techniques and quality sales tools are imperative.

Account management is often deployed to ensure sales orders translate into client satisfaction and ongoing customer satisfaction and payment.  Customer service and account management go hand- in-hand.  Referral marketing is a natural outcome of good customer service.  Customer relationship management actually starts before they are your customer!

Getting the marketing, sales and client service teams to work well in a small business requires dedicated leadership, management and team building.  Business growth depends on it.

With consulting, coaching and training from managers and external sources, you can do what others in Perth have done many times before you.

Edensilk's Hyper-Growth Business Coaching and Development Programme will ensure your strategy supports marketing, creates sales, and delivers customer satisfaction.  When you get these things right, the money takes care of itself!